Follow us and get the best of Chicago in delivered to your email! Today, in our connected world, almost everyone creates. That has changed completely - entertainment has gone from a community-based experience to an individual-led experience. Video, Tech making it easier to see inside babies' brains, Pandemic highlights anger at Amazon in France. With the internet and new technologies of fabrication, remixing, editing, manipulating and distributing, it is becoming easier to create things - and share them with the world. And the rules of the game are changing, too. .css-8h1dth-Link{font-family:ReithSans,Helvetica,Arial,freesans,sans-serif;font-weight:700;-webkit-text-decoration:none;text-decoration:none;color:#FFFFFF;}.css-8h1dth-Link:hover,.css-8h1dth-Link:focus{-webkit-text-decoration:underline;text-decoration:underline;}Read about our approach to external linking. Coronavirus: Do you have a tribute to a loved one? At TechSparks 2020, Anirudh Pandita, Co-founder of Pocket Aces, speaks about the evolution of content and creators, why consumption is moving to virtual communities, and what the future … Possibly, the traditional art market - collectors, gallery owners, critics, curators and even other artists - may question whether the artist who uses the web for promotion is a true professional. Rising consumer expectations of increasingly individualised entertainment have led industry leaders to explore AI and machine learning-based solutions. People watch these games too just like you watch games in a stadium. ( Log Out /  TechSparks - YourStory's annual flagship event - has been India's largest and most important technology, innovation, and entrepreneurship summit for over a decade, bringing together entrepreneurs, policymakers, technologists, investors, mentors, and business leaders for stories, conversations, collaborations, and connections that matter. One graphic software developer, Rama Hoetzlein, says that "new media" artists of today have to think not merely about the tools of the present, but also to engage in a dialogue with the artists of the past, who both haunt us and challenge us to rise above the mundane. Pocket Aces, which “wanted to solve boredom”, tracks a consumer’s daily journey and serves meaningful content and provides tools to create content. He teams up with people from other countries though he has never met them. VideoHow sunshine can make the railways greener. But modern ways in which art is created, produced, distributed, marketed, preserved and supported have shifted as a direct reaction of the world's transition to a socially connected, digital society - to the age of the internet. Digital will contribute 29 percent of the ad market size by 2021. So the goal of a contemporary artist who is choosing to create art with new technologies should not be to "extract" meaning from the technological platform, but to use it as a base for new bold directions. It is about the experience the artist delivers to the public - whether it is provocative, whether it changes how the viewer thinks, feels and views the world. As the Digital Age influences culture and society, Prinz believes art must adapt to these technological advancements–dance film being her representation of this accomplishment. Throughout history and up until very recently, mostly the elite participated in the development and creation of art, while the rest of the society was left to enjoy viewing masterpieces. Curator Hans Ulrich Obrist, co-director of the Serpentine Gallery, once said: "I don't think we can predict nor prescribe the future of art. The public was merely a passive observer. Young people are choosing where and when they will consume content. Maybe Picasso, Rodin, Dali. Almost everyone participates. The art market will grow on it and get used to it - it always does. The BBC is not responsible for the content of external sites. But still, the boundaries are limitless. Change ), You are commenting using your Google account. And every person is choosing to watch their choice of entertainment due to a drop in entry barriers. It is expected to reach around Rs 3.1 lakh crore by 2024 while India's advertisement market is projected to grow 10.62 percent year on year to Rs 85,250 crore till 2021. This is what really counts, and it has nothing to do with the techniques that the artist chooses to use. As TechSparks 2020 goes all virtual and global in its 11th edition, we want to thank you for the tremendous support we've received from all of you throughout our journey and give a huge shoutout to our sponsors of TechSparks 2020. Artists use social media as a powerful tool to change the relationship between collectors and the public, effectively spotting people looking for specific artworks. The Future of Media and Entertainment. [TechSparks 2020] How to build a cost-effective network that is better, faster, and reliable, Search for what you want, categories, tags, keywords, authors, events, anything under YourStory, Financial Inclusion: How Chqbook is making finance easy for India’s 63 million small businesses, This pharma startup is providing a ‘silver’ lining during the pandemic with its sanitisation and disinfectant solutions, ‘If data is the new oil, machine learning is the refinery’ – 25 quotes of the week on digital transformation, Why a go-beyond-boundaries approach is essential for tech CEOs to excel, Top fintech trends of 2020; Edtech startup Unacademy's valuation touches $2B, From working in early eBay, filmmaking to getting that wake-up call - Shripriya Mahesh on her journey, [Startup Bharat] Kanpur-based Zelorra aims to disrupt the booming ecommerce sector across India, Confidence level among Indian tech startups on the rise, says Nasscom survey, [Funding Alert] Unacademy's valuation touches $2B after fresh capital from Tiger Global and Dragoneer, the evolution of content and creators, the importance of the individual, and what lies in the future.

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