It has taken the human nature to share. Consumer numbers are in support of social media communication and use for distribution. Workology Inc. All Rights Reserved. Television commercials often end with a spokesperson asking viewers to check out the product website for more information. The potentials of the new media are pictured perfectly and seemingly limitless in terms of interactions, interrelationships, and information sharing and exchanges; and have served society a lot in terms of interpersonal communication and social relations (Adaja and Ayodele, 2013). It is as a result of the potentiality of the social media to help in development communication that this study sought to assess the use of the social media in development commutation and how it is perceived by students of Akwa Ibom State University. My journey as a professional writer started 5 years back, when I started writing for an in-house magazine for my employer. However, this shift may begin to affect their ability to properly communicate in person with peers. Snapchat provides universities the unique opportunity of sharing experiences from a wide array of the campus population. 360DigiTMG- WHAT DOES A DATA SCIENTIST DO? However, social media marketing must be a part of your everyday life in order to keep the momentum and attention you need … CNN and National Geographic are among the 24 other media companies that have also joined the application in hopes of delivering journalistic content to this demographic. This social media is only available through a mobile app and boasts roughly 166 million daily users. Instead of having to explain and describe what was so funny, simply holding a finger on the screen allows users to instantly show their friends why they are laughing. Communication is undoubtedly a vital piece in the entire system, and it is crucial for businesses to keep themselves as close to customers as possible—no matter what device they use. Instead of uploading  a few photos on Facebook or posting a 140 character tweet on Twitter, universities can utilize Snapchat and Instagram to complete their “social story”. The university can not only share captured moments of graduates but of the ceremony, award banquets, speeches, and more. Snapchat and Instagram have taken storytelling to the next level by encouraging users to draw, write, sticker, and filter their pictures to add a personal touch and have fun doing it! People are … Jessica Miller-Merrell (@jmillermerrell) is a workplace change agent, author and consultant focused on human resources and talent acquisition living in Austin, TX. Social media platforms like Facebook and Twitter have manifested the need to constantly broadcast our lives on the internet. You can use social media to provide an identity to who you are and the products or services that you offer. Social media is an unavoidable element of modern life, and your institution must have a social media presence to stay relevant. Besides cities, live feeds are perfect for sharing events. Introduction: Social Media as a Managerial Communications Tool As Guffey and Lowy (2015) note, an organization’s interest in social networking sites “is not surprising if we consider that 73% of Millennials, also called Generation Y, regularly socialize and chat online. Many theories of public relations have been applied to the role of social media in crisis communication. Location Based Marketing – The Ultimate Guide, 6 Best Practices to Boost Your Email Engagement. Now users can transform into a myriad of animals, characters, and even other people using these smart filters. This study entitled: “Perception of the Use of Social Media for Development Communication by Akwa Ibom State University Students”, was carried out to investigate the use of social media in development communication and how undergraduate students of Akwa Ibom State University perceived the usage. There is no second-guessing the fact that communication among businesses has changed tremendously, thanks to social media and other advancements in technology. This creates not only repeat-buyers, but customer loyalty. The newest Snapchat and Instagram features enable users to interact with the content they view and share. This represents 51.1% of the total population of the country, which is more than half of the total population of Nigeria. If you don’t believe Snapchat is worth your university’s time, consider the fact that, use Snapchat daily. Social Media’s Impact on Communication. It is amazing how fast and reliable it is to communicate because looking where wave come from it is revolutionary. found that 40 percent of millennials rely on digital outlets for their news, while 23 percent primarily get their news from social media. We are in a day and age in which everything we do can be put on some sort of social media site, whether its Facebook, Twitter, Instagram or any other site. These social media channels enable users to not just share the best picture out of their daily experiences; it encourages them to share the full story. Be consistent, if you do not plan on being consistent don't do it at all. By sharing moments in this way, a university can create a sense of community and become relatable to current and prospective students. Social media gives marketers a voice and a way to communicate with peers, customers and potential consumers. Take into consideration however, that nearly 79% of Twitter accounts are located outside of the United States. When businesses connect to their customers using a social media platform, they can provide better visualization to customers, who can then make faster decisions on whether to buy a product or service from a specific brand. Use it as a tool that creates a personality behind your brand and creates relationships that you otherwise may never gain. Another ability users have when using Discover is being able to directly share their favorite pieces of content with their Snapchat friends. The most popular example of a filter would be Taco Bell’s Cinco de Mayo filter that transformed users into actual tacos. Social media has enabled people from all over the world to share their story. Social media has created a new way of word-of-mouth marketing. Whether it is posted forever on a timeline or a couple seconds in a Snap, a picture is worth a thousand words and social media has created the perfect medium to share these visual stories with friends. Along with announcing its one year anniversary, Instagram Stories now has 250 million daily users (Stories alone is surpassing Snapchat’s 166 million daily users). These QR Codes can be scanned by mobile devices and computers, sending viewers to the product's website. As technology grows and expands our range of communication, social media is becoming a vital tool for daily social interaction. 4993 Niagara Ave. Suite 200, San Diego, CA 92107. The new media have, from the time it was discovered, facilitated the creation of the different platforms for social interaction called social media. At the end of the day, nothing can replace face-to-face conversation and interaction. With its ability to go viral, traditional advertising techniques that include print and television advertising, has been slowly overtaken by the internet as the largest advertising market. According to Mastrodicasa and Metellus, (2013) it is regarded as websites that allows users to connect to one another based on shared interest, activities or characteristics. You cannot just depend on social media, you must integrate it with other vehicles of marketing. Snapchat’s Discover features channels for a group of brands to broadcast their own content. The students who Snapchat their experiences  are nurturing their connection to the university and sharing student stories on Snapchat can result in higher student interest, and help prospective students to determine if a school is a right fit for them. The 10 Most Promising Institutions in South India, 2020 November2020, The 10 Most Valuable Schools in France 2020 November2020, The 10 Best Music Institute in India 2020 October2020, The 10 Best Schools in Switzerland For 2020 October2020, Leading Educational Consultants to Watch in 2020 October2020, The 10 Best Global Institutes for Marketing Programs October2020.

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