A new slogan was born “Have a Break, Have a Kit Kat” The story of Kit Kat’s slogan “Have a Break” have a chief thinker: Donald Gilles at the JWT London advertising agency in May 1957. Participants will just have to key in a word of their choice, and a slogan will be automatically generated for them. KitKat is also promoting the contest through an ad on its Facebook, Instagram, and Twitter pages. Wunderman Thompson has also created an AI online slogan generator as part of the campaign to help fans of the brand come up with the best soundalike slogans for the competition. Bas Korsten, Global Chief Creative Officer at Wunderman Thompson, said: “As a creative I’m honored and privileged to work for such an iconic brand. 4. We’re no longer taking slogan entries, but you can see what our slogan got up to on its own break below: KITKAT will also reach out on social channels to other brands inviting them to spread the word about the contest. After launching in the 1930s, Rowntree's Chocolate Crisp was originally advertised as "the biggest little meal" and "the best companion to a cup of tea". Hoe komt KITKAT aan zijn slogan: Have a break, have a KitKat®? But now that it’s back, refreshed and ready to take on the next 85 years, the competition is closed. While it takes a break from "Have a break, have a KitKat" slogan, KitKat is encouraging consumers to come up with an alternative tagline through an online contest. This comes as the chocolate bar company celebrates its 85th anniversary. Sign up here! 3. The Guardian also reported that the change was made after extensive market research showed that while most people knew the slogan, it had little effect in convincing them to buy the product. The first use of the tagline Have a Break Have a Kit Kat’ written by the agency’s Donald Gilles, can be traced to May 1957. This comes as the chocolate bar company celebrates its 85th anniversary. Put it in the microwave for +/-30 seconds. In 1958, advertising agent Donald Gillies from JWT of London introduced the classic phrase, “Have a break, have a Kit Kat,” in a few commercials and press campaigns. A year later it was used on the first television spots for the brand and ever since has been a staple of campaigns for the chocolate bar. Have a break from the chills. Created by Wunderman Thompson, it raises awareness of a social media competition to help people mark the occasion of KITKAT turning 85 in 2020. They can then comment on KitKat's social media platforms (Facebook, Instagram, Twitter or YouTube) with the new slogan, and include the hashtag #ABreakForHaveABreak. Make yourself a cup of coffee. You created nearly 20,000 slogans using our bot and helped to give our ‘Have a Break, Have a KitKat’ slogan a well-needed rest. It is added that the new catchphrase was introduced in a five million pound (US$6.4 million) campaign. 「Have a break, have a KitKat」の ブランドメッセージでもお馴染みの「キットカット」は、皆さまの“ブレイク”タイムのお供として、また大切な人に応援や 感謝の気持ちを伝えるコミュニケーションツールとして親しまれています。 But now that it’s back, refreshed and ready to take on the next 85 years, the competition is closed. Got a suggestion? The campaign highlights that, at this unique moment, KITKAT will make its most recognisable brand asset… By continuing to use our site, you accept our Privacy Policy. It was also associated as the perfect snack to … Initially the line reflected the welcome 11am tea break – ‘elevenses’ – common to British factories. The first Kit Kat poster appeared in 1951, and the first colour TV advertisement appeared in 1969. Crush 1 KitKat finger and sprinkle it on top. Wunderman Thompson will introduce #ABreakForHaveABreak across social channels, giving KITKAT fans far and wide ten days to come up with the best, sound-a-like lines they can while the “Have a break” line has a well-deserved break. Join us on a three-week journey at Digital Marketing Asia 2020 as we delve into the realm of digital transformation, data and analytics, and mobile and eCommerce from 10 to 26 November. Share yours using #ABreakForHaveABreak and you could win an 85 hour break for two!". Participants can enter this online contest by creating a new, sound-a-like, alternative slogan for KitKat. This site uses Akismet to reduce spam. Created by Wunderman Thompson, it raises awareness of a social media competition to help people mark the occasion of KITKAT turning 85 in 2020. According to The Guardian, KitKat attempted to give its slogan a break in 2004, changing it to "Make the most of your break" instead. #MyBreak Instructions: 1. To further encourage participation of the online contest, KitKat has created a website that consists of an online slogan generator for KitKat. The social media posts have so far been met with positive engagement, with netizens producing their own version of the KitKat slogan. You created nearly 20,000 slogans using our bot and helped to give our ‘Have a Break, Have a KitKat’ slogan a well-needed rest. Running until 26th October, KITKAT will post daily across Facebook, Instagram and Twitter to stimulate participation. The posts are accompanied with the caption "We're celebrating our 85th anniversary by giving our slogan a short break! Nestlé SG taps on AR challenge to drive awareness for breakfast cereal, Nestlé HK offers food to customers through new e-shop, Indonesia to potentially become a top 3 market for Nestlé, #AOTYAwards spills: XGATE on the importance of loyalty and personalisation, Pickupp appoints Archetype HK to handle communications strategy, Gabriela Hearst names Gusto Luxe retained integrated communications partner in China, Maxis study: Over half of Malaysian SMEs haven't fully embraced digital technologies, Johnnie Walker raises a glass to Malaysian Chinese heritage with animated spot, WPP's global client and commerce lead Prasanna Kumar hops over to Alibaba. A year later it was used on the first television spots for the brand. Have a Kit Kat’, written by the agency’s Donald Gilles, can be traced to May 1957. Get a chocolate muffin/cupcake. KitKat is taking a page out of its global slogan by giving it a break. While it takes a break from "Have a break, have … KitKat will be awarding the creator of the winning alternative slogan, which will be announced on 27 October, with a 85-hour hotel stay for two. In 1957 the slogan “Have a break, have a Kit Kat” was used alongside their TV commercials to promote the bar as workers chocolate. Different countries around the world have different variations of the Kit Kat. At the end of the competition, Jeremy Bullmore, the legendary creative who joined J. Walter Thompson London in 1954 as a trainee copywriter, three years before the iconic KITKAT line was coined in 1957, will help the brand pick the best temporary soundalike slogan. We use cookies to understand how you use our site and to improve your experience. During World War II, Kit Kat was depicted as a valuable wartime foodstuff, with the slogan "what active people need. There is also an option to generate pre-made slogans, should participants not want to make it custom.

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