These are major strategies that the Apple is following and using to attract more customers and to earn profits in large amount (Holmquist, 2012). Therefore, if Steve Jobs leaves again from the company then it might face the same problems. Being a leader in technological products, Apple should maintain its position and quality of products so that brand reputation and loyalty of customers can be increased. Control Pricing. "Marketing: Case Study of Apple Inc." July 6, 2020. https://ivypanda.com/essays/marketing-case-study-of-apple-inc-report/. In this way, they can embody every type of person that walks into an Apple store and thus connect more genuinely. [3,4] For example, more advertisement or reduced prices on Mac Computers could persuade new customers that prefer Windows operations system to change to Macintosh. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. There is a positive correlation between a brand image and the culture of the customers. The first iPhone was released in 2007. As Apple is considered as the market leader in technological products, it is recommended for Apple to expand their business in new emerging markets so that more profits and revenues can be generated. Stars: Stars are products that are in high growth market with high market share. According to the demand of customers, the big competitors of Apple are Samsung and Google who provide Android mobile phones to customers. Cash cows: In this stage are the mature products with low growth and high market share, so this area is the most profitable of all as they generate a lot of cash that can be used in improving other areas or in supplying research and development of new products. This is a dog product. Apple Mac price is $1,299 Dollars and $1,599 Dollars based on the memory and storage capacity (Schneiders, 2011). *You can also browse our support articles here >. If it doesn’t, the negative customer experience can quickly spill over and alter customer perceptions of every part of the Apple experience. Each of these marketing practices can backfire without careful attention and top-notch execution, as Apple is seeing right now. Cengage Learning. Apple all these years made minor changes to iTunes but customers continue to buy from there. Introduction of iPod, the first entertainment tool from Apple, PO Box 475, Chichester, PO18 8WX, United Kingdom, http://marketingteacher.com/lesson-store/lesson-ansoff.html. Therefore from then until now, Apple computers is much stronger and more stable.[4]. The core purpose of this simplicity is to make the products easy to use so they can be understood and easily adopted by non-experts. Use SWOT analysis for business planning, strategic planning, competitor evaluation, marketing, business and product development and research reports. The main reason behind becoming a strong competitor in the market is that they have strong research and development department. Unpack Simplicity. He felt that up-and-coming rival Sun Microsystems would overtake Apollo Computer, which did happen. APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machi... No public clipboards found for this slide, Precision Plastic Industries Pvt Ltd, Mumbai. Other products of Apple like Mac Book, which is a mobile computer, also helped Apple in achieving competitive advantage from Dell, HP, and Lenovo etc. Consumers are increasingly concerned with data privacy, especially in light of recent exposures of the NSA and government surveillance. New York, NY: McGraw-Hill Professional. Sales continue to increase but the cost for the company is decreasing as the advertisements expenditures decline because customers know the product. [1,3], Maturity: This stage is the most profitable of all. A strategic alliance can be a sustained competitive advantage if it is rare, difficult to imitate, and the company has an organization to exploit it. We will write a custom Report on Marketing: Case Study of Apple Inc. specifically for you for only $16.05 $11/page. One example is the iPhone 3Gs when Apple released iPhone 4G.This happens to all of the products of Apple. See our Privacy Policy and User Agreement for details. Yami, S., Castaldo, S., Dagnino, B., & Roy, F. L. (2010). Not only does a company have to bear the cost of standard business, it also must bear the costs associated with overcoming the differentiation inherent in the incumbent. On comparing with competitors, no competitor can offer this type of virus protection feature in their products like laptops. The benefit of this approach is that it ensures the salesperson really understands the customer and can offer solutions from across the Apple portfolio to best meet customer needs. To capture more customers, Apple has introduced online retail stores where consumers can access most of the products through online channels. (2020, July 6). Please give me a call.”   In 1987, Sculley refused to sign licensing contracts with Apollo Computer. Summary:Apple Inc. (formerly Apple Computer, Inc.) is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. The most tangible example, of course, is in Apple stores. Lowering the price of products makes competitors attract more customers that are price sensitive. "Marketing: Case Study of Apple Inc." IvyPanda, 6 July 2020, ivypanda.com/essays/marketing-case-study-of-apple-inc-report/. Why Businesses Need an Efficient Management Information System? However, the difficulties with these drive the formation of strategic alliances. A. The products made by the company offer something different. The brand is selling itself because the social environment is creating the situations in which people or consumers are willing to but the Apple products. In the developing countries, the people are not motivated to buy the products because they are happy using features but not the advanced features, however, the people of the developed countries want to stay upgrade with the time. [2], The limitations of PLC are that this tool is not the same for all products e.g mobile phones have shorter lifecycle than automobiles. Apple has significant growth rates and cash flows (Hasan, 2013).

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